About Us

Graff International Jewellery is a family owned business founded in 1983. We are committed to providing our customers with the highest quality and value in jewelry. With over 35 years of experience in the jewelry industry, we pride ourselves on designing unique custom jewelry, accepting the highest quality merchandise and meticulous craftsmanship. In addition to the quality and value of The Jewelry Exchange Co, we put customer service at the forefront of everything we do. We have built our business through referrals from satisfied customers.

Our team works closely with our clients in a truly collaborative jewelry design process to achieve a finished product that makes their dreams a reality. Our jewelry has heirloom quality that you can proudly pass on. Each gemstone and diamond is skillfully selected and matched, and then each finished piece is thoroughly inspected to ensure perfection.

We source all of our loose diamonds from around the world and buy in bulk, which allows us to offer our customers the best possible prices. We pride ourselves on representing the authenticity and accuracy of diamond grading and specialize in quality diamonds certified by the Gemological Institute of America (GIA) or the European Gemological Laboratory (EGL).

Our main goal is to keep our customers happy and satisfied. Nothing makes our team happier than to have a customer come back to us years after their purchase and tell us how much they still love their ring.

Graff International Jewellery does business not just in San Francisco, but in several areas as well, located in the heart of San Francisco's vibrant SOMA/Potrero district. Our showroom is open to the trade and to the public by appointment. Seeing fine jewelry and diamonds in person is incomparable, so call us and come experience our warm, friendly, no-pressure environment.

"Let excellence be your brand...When you are excellent, you become unforgettable."